Sunday, 21 March 2010
Paolo Ruffino
Studies for a FloppyTrip (2010)
These pictures are (part of) a series of photographs I took with my artist group, IOCOSE. The series is a remake of Bruce Nauman's 'Studies for Hologram' (1970). You can see the original work here.
We adapted the pictures to our project FloppyTrip, which is a drug made with floppy discs. We took pictures of some friends of ours who tried the drug. Shooting and print took a few days. All the pictures had been taken with a digital camera. I'm sure Nauman spent more time printing the pictures! Digital photography, in this case, made the production process easier. We could change colors with Photoshop, for example. Nonetheless, the idea behind both works was not determined, or simplified, by the technological innovations. And this is how it has always been. It might be easier to take a photograph nowadays, but this doesn't mean we are all artists... after all, Duchamp 'made' a work of art out of a toilet. A modern toilet with an automatic flush would not make his work easier!
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